Social Media

Content Pillars

Inclusion & Representation: This campaign focuses on highlighting the diversity of Mikko’s designs and the brand’s commitment to breaking down barriers in the fiber arts community. By reframing fiber arts as a fashion-forward and self-expressive medium, the campaign will use compelling visuals and messaging to challenge traditional perceptions.

Capture Clothing in Action: Styled photoshoots will feature the Capture clothing line on diverse models, showcasing the unique blend of heritage and modern aesthetics. These images will emphasize Mikko’s commitment to inclusivity while celebrating the intersection of tradition and contemporary fashion.

Visual Design: The visual aesthetic will combine earthy tones with bold accents, reflecting the fusion of traditional fiber arts and Mikko’s modern twist. Styled photography will be a central element, using clean, modern layouts that appeal to fashion-forward individuals. Text overlays will be minimal, allowing the visuals to speak for themselves.

Target Audiences:

Luxury Yarn Consumers: Individuals interested in purchasing hand-created, luxury yarn for crafting purposes.
Bespoke Fashion Clients: Those seeking handmade, fashion-forward knitwear tailored to their personal style.

Goals:

Increase Social Media Engagement & Yarn Sales
- Within the first 90 days, we aim to increase social media engagement by 25%. This will involve a focused content strategy to drive traffic to the website and increase luxury yarn sales by 15%.
Client Relationship Building for Bespoke Knitwear
- Strengthen client relationships by showcasing the bespoke knitwear collection. The goal is to generate substantial interest and inquiries for custom, handcrafted garments, establishing a foundation for long-term client growth.

Tactics:

Content Creation: High-quality visuals and storytelling posts highlighting the craftsmanship of the luxury yarn and bespoke fashion pieces.
Influencer Collaborations: Partner with influencers in the fiber arts and fashion-forward communities to create buzz around the brand.
Client Testimonials: Share real stories from satisfied clients to build credibility and emotional connection with the target audience.
Hashtag Strategy: Use targeted hashtags to reach a wider, relevant audience and improve discoverability.

Metrics for Success:

25% increase in social media engagement (likes, comments, shares, and follows).
15% boost in luxury yarn sales.
Increased inquiries and interest in bespoke garments through direct messages and email sign-ups.

Art Direction

Photography

Graphic Design

Branding

Print Advertising Strategy

Objective:
The print campaign will position Munkko & Co. as a leader in modern fiber arts, blending traditional craftsmanship with fashion-forward design. By showcasing fiber arts as a medium for bold self-expression, the goal is to attract a diverse, younger audience.

Target Audience:
Targeting individuals in their 20s and 30s who value sustainable, artisan-made fashion, particularly people of color and LGBTQIA+ communities seeking modern, inclusive representation in fashion.

Visual and Messaging Approach:
The print visuals will feature the “capture clothing” line and feature bold, editorial photography and vibrant color schemes. Messaging will focus on creativity, empowerment, and authenticity.

Execution:
Ads will appear in fashion and lifestyle magazines, urban posters, and boutique displays, reaching trend-conscious audiences in fashion-forward settings.