Swift Line
Concept Project
Ad campaign for a clothing company
Art Director, Photographer, Graphic Design.
Swift Line focuses on creating versatile, stylish dress shirts made from breathable, flexible fabrics designed for professionals who lead active lifestyles. The shirts cater to individuals who bike to work, engage in an urban lifestyle, and want to maintain a polished, fashionable appearance without compromising comfort and movement.
Conceptual Thinking
Inspired by the problem of restrictive, traditional work attire, I wanted to convey that these shirts give the wearer the freedom to seamlessly transition between an active lifestyle and a professional environment.
Visually, the campaign contrasts sleek urban spaces with active scenes, featuring a parkour athlete as the mascot—representing the man who looks sharp but isn't afraid to climb, jump, or move with agility.
The campaign embraces a gritty, subcultural vibe, inviting consumers to feel like they’re part of a modern, active, and effortlessly stylish community.
Role:
Art Director
Photographer
Graphic Design