Ritual Sister
Advertising
Brand Identity
Ritual Sister is a jewelry brand that celebrates the timeless beauty of sisterhood through original handmade designs. Rooted in the ancient tradition of beading, Ritual Sister encourages women to embrace their elegance and strength by adorning themselves with pieces that reflect connection, heritage, and individuality. Each creation is a tribute to the bond shared among women, designed to inspire confidence and celebrate the rituals that unite us.
Conceptual Thinking
This photoshoot for an ad campaign drew inspiration from the Baroque era, particularly its masterful use of light and composition in still life and portrait paintings. The brand channels this artistic period's opulence and timeless elegance by incorporating fruit into its visual language, symbolizing abundance and luxury.
The interplay of shadow and light in the imagery mirrors the depth and richness found in Baroque art, creating a sense of grandeur that echoes through every handmade piece.
This connection to classical artistry not only elevates the jewelry but also reinforces its narrative of enduring beauty and sisterhood that define the brand.
Role:
Art Director
Photographer