Valley & CO.
Concept Project
UX|UI
Project Overview:
Holistic Living is a luxury floral delivery and event service that believes in the healing and joyful power of nature. The goal of the UI design was to reflect the brand's core values—luxury, elegance, community, and personalized service—through an intuitive and visually appealing digital experience.
Core Brand Values Reflected in the UI:
Holistic Living:
The interface incorporates nature-inspired design elements and a calming color palette, creating a sense of peace and wellness that aligns with the brand's philosophy of enhancing life through nature.Luxury & Elegance:
High-end, sophisticated visuals with clean, modern typography are used throughout the site. Custom floral delivery plans and event services are showcased with elegance, emphasizing the brand’s bespoke, high-end offerings.Community:
The interface promotes a welcoming and caring atmosphere, with user-friendly navigation and a personalized client portal that enhances daily life by making it easy to stay connected with nature.
Design Approach:
Visual Design:
The design incorporates earthy tones with subtle luxury accents, blending the brand's natural and elegant aspects. Minimalist layouts allow the beauty of the florals to take center stage while the overall interface remains intuitive and user-friendly.User Experience:
Focused on delivering a seamless experience for casual and long-term clients, the interface balances aesthetics with function, ensuring users can easily navigate and personalize their services with just a few clicks.
Outcome
Role:
Art Director
UI Designer
Social Media
Content creation for social media campaign. Using my own photography to and two design representing the esthetic and messaging of Valley & Co.
The site emphasizes the brand’s holistic, sustainable practices through an elegant, nature-inspired aesthetic with intuitive navigation and interactive features.
Key elements include a streamlined subscription form, a visually stunning gallery, and seamless integration of e-commerce and social media to enhance user engagement and brand storytelling.
